Why it matters to you
You want to see more live streaming on your Twitter, since the new API access will make pro-level broadcasts possible for large multimedia companies..
Twitter is increasingly supportive of broadcasting with the launch of the Live Video API which will allow large media companies to broadcast live using professional video equipment.
According to TechCrunch, the Live API allowed large broadcast companies to implement their own Twitter live broadcasts starting March 21..
While Periscope Producer enables semi-advanced live streaming by creating a URL to use for live streaming from other programs like Wirecast, API is more customizable. API is a form of code that allows a website or program to communicate with a third-party application. In the case of Twitter, Telestream, Wirecast and Livestream Switcher, as well as the Mevo live camera are already integrated with live video on the social media platform directly from their programs.
For streaming, the API means that even vans could have the option of live streaming on Twitter. For Twitter users, the change likely means an increase in live content to watch, as the API could encourage more large media companies to use Twitter for live broadcasts..
The advanced live streaming feature appears after Twitter launched a live stream without requiring a second live stream app late last year, and continues to ask questions about Periscope's future. The company's dedicated live streaming app allows users to live stream to Twitter prior to this direct integration. Now, Periscope is not a necessary download to go live on Twitter, although in-app functionality is still powered by Periscope. Camera makers, however, still use Periscope to enable live streaming directly from their gear, including drone maker DJI.
As Twitter beats Facebook and Instagram for live video, the API could help more big media companies share more live streaming in this space. The API is likely another step in encouraging more live content, which is even Twitter's licensing deals for big events, including a Thursday night deal with the NFL. Facebook, however, launched its own API for live video almost a year ago.
