Google My Business has become an essential tool for businesses to get online presence. If you own a business too, you might want to consider listing it on My Business. If you are not sure, here is all the information about the Google service.
What is Google My Business?
With Google My Business you can not only create an entry for your company on Google, but also manage the appearance of your company in one of the most popular search engines in the world. These functions, but also freedoms, offer your company many advantages.
Here you can see a My Business entry in Google search. That's why Google My Business makes it easy for you ....
- ... interact with reviewers.
- ... provide important information about your company, e.g. your opening times, your telephone number and much more.
- ... to make it easier for your customers to get directions to your location.
- ... to advertise corporate events and news.
- ... add photos of your company.
3 good reasons for Google My Business
1. Google My Business is free
Whether it's a newly founded franchise or an established franchise, it won't cost you anything to create a Google My Business profile. With the also free app for Android and iOS devices, you can even access and update your entry while on the go.
In contrast to other platforms, Google My Business does not work on a freemium business model. Google My Business has no tiers or restrictions, which means you have access to the same tools as your competitor.
If someone contacts your company about your Google My Business listing or requesting payment, it is most likely a spammer. All changes to Google My Business are made directly by Google and the Google My Business website.
2. Google My Business generates leads
In the past few years, searches using the phrase "near me" have increased by more than 500 percent. That means people are looking for stores near them, whether it's a restaurant, movie theater, furniture store, or drug store.
For local searches, Google almost always shows Google My Business profiles, which is why it's so important to create and maintain a profile. Make Google My Business a part of your digital marketing strategy and you can start attracting new leads and generating additional sales. The high conversion rate for local searches - 80 percent - confirms the immense benefits of Google My Business..
3. Google My Business supports your ranking in the search results
On a large website like Google, you should make sure your business isn't lost on a long list of search results. Of course, if you're more visible on Google, you have a higher chance of getting noticed by people researching products or services in your industry.
Google prefers Google My Business profiles with more information and more user loyalty. With a complete picture of your company, such as your opening times, your location and your services, Google can ensure that your company is relevant to a search and classify it as such. So if you want to maximize your ranking in search results, you need to optimize and maintain your profile.
You can make all your company's information available on Google My Business.