In a professional environment in particular, posts on Instagram should often go online at the scheduled times. There are now two different solutions for this: planning with an external app or with the Facebook Creator Studio. In this article you will learn how the two options work and what advantages and disadvantages they have.
How to schedule an Instagram post using the app
There are a variety of apps that you can use to schedule posts on Instagram. In these instructions we use "Tailwind", which is available as an app for Android and iPhone and can be accessed via the browser. The usage is very similar across the various apps, so that you can easily transfer the basic principles to it..
Note : To use an app to schedule posts, you need an Instagram business profile (instructions). In step 9, simply select “Business” instead of “Creator”.
Follow the step-by-step instructions or take a look at the quick start guide ..
How to Schedule an Instagram Post Using Facebook Creator Studio
For some years now, Facebook has been offering the Creator Studio, in which you can view analyzes of your published posts and follower developments on Instagram, as well as plan posts. Creator Studio is currently only offered in the browser.
Note : You need an Instagram Creator profile to use Facebook Creator Studio (instructions)..
Follow the step-by-step instructions or take a look at the quick start guide .
What are the advantages and disadvantages of the two ways?
The biggest advantage of using apps is the greater range of functions. In addition to posts and Instagram TV contributions, you can usually also post stories, in some cases assign hashtags based on their reach, automatically find the right time to post in order to maximize the reach, and much more. Furthermore, you can easily access the apps from a mobile device and do not have to use a browser. None of this is possible with Facebook Creator Studio.
On the other hand, Facebook Creator Studio has the advantage that it is permanently free to use. Many apps only offer a limited number of posts that can be scheduled and posted for free. Afterwards, you usually have to pay for the services with a subscription model. With Facebook Creator Studio you can also schedule posts if you do not have an Instagram business profile, but only a Creator profile. Another advantage of the Facebook tool is its close integration into the company's infrastructure, which means that insights with analyzes of follower developments and posts can be accessed directly.
Quick start guide: Schedule posts with apps
- Download an app like “ Tailwind ” from the Google Play Store or Apple App Store and open it.
- Tap “ Sign in with Instagram ” and sign in.
- Click on “ Authorize ”.
- Then tap on “ Upload ”.
- Select the media you want to share.
- If desired, add a description , hashtags , or a location .
- Under " Post Type ", select whether you would like to receive a notification at the selected time (" Post Reminder ") or whether the post should be published automatically (" Auto Post ").
- Tap on " Date and Time " and then on the clock symbol in the upper right corner.
- Set the desired time for publication and tap on “ Schedule ”.
Quick Start Guide: Schedule Posts with Facebook Creator Studio
- Open Facebook Creator Studio , click Instagram Login, and log in.
- Go to " Create a post " and then to " Instagram Feed " or " IGTV ".
- Add media below and provide a description , hashtags, and location .
- Click on the check mark next to " Publish " and then on " Schedule ".
- Enter a date and time and end the process with " Schedule time ".