When it comes to websites and online marketing, the acronym SEO comes up very often. This "Search Engine Optimization", ie search engine optimization, comprises various measures. The aim of SEO is to make a website as visible and findable as possible for users. Find out exactly what SEO is in this article.
SEO: search engine optimization
SEO stands for "Search Engine Optimization". It is a method of optimizing web pages so that they can be found more easily in search engines. If a website appears higher in the search results, it attracts more visitors because most search engine users only look at the top results. The number of visitors a website is also Traffic called (traffic).
Goal of SEO: Better ranking
The goal of SEO is always that a website appears as high as possible in the search results. The position of the page is also called ranking . On the one hand, there are the organic search results, which are automatically and free of charge listed by the search engine. On the other hand, site operators can also pay for their site to appear at the top as an ad. This is what is known as SEA (Search Engine Advertising), i.e. advertising in search engines..
Ads are at the top of search results. Below that are the organic search results. Various SEO measures
Every search engine has its own criteria for ranking a website. It is usually rated positively if a page is user-friendly. Since Google has by far the most market share of the most widely used search engines , website operators usually aim for the best possible Google ranking with their SEO measures. Frequent SEO measures are for example:
- keep the website up to date,
- set functioning internal and external links,
- Formulate the headline and teaser briefly and concisely,
- use certain keywords,
- Write easy-to-read texts, supported by images or videos,
- Technically optimize the website (e.g. make it usable for mobile devices, short loading time).
SEO agencies help with optimization
SEO does not necessarily cost a website operator money, he can easily implement many measures himself. However, it can be worthwhile to hire an SEO agency to achieve even better rankings. The search engines themselves also provide support with SEO. Google, for example, offers the free Google Search Console, which is designed to improve Google search performance .
SEO: The free Google Search Console service helps with search engine optimization. SEO doesn't work right away
It can take a few months for the SEO measures to take effect and for the website to actually get a significantly better ranking. And even then, the measures must always be pursued in order not to lose the place in the search results again..