How to set up ads on TikTok? Create an ad based on platform requirements, register at ads.tiktok.com/i18n/register, select an ad campaign goal, and make the necessary settings. Alternatively, launch advertising through the tiktopers.ru, tiktok-birzha.ru exchanges or use the Yandex Direct services. Let's talk about everything in more detail..
How to start and set up
Before you advertise on TikTok, decide on your potential audience and the effectiveness of your advertising campaign. Thus, the main contingent of the social network is young people aged 13 to 18 (43%). In second place are older people aged 18-25 (33%), and 21% are users aged 25-34. If the business is aimed at young people, launching targeted ads on TikTok will definitely bring results. If the product / service is aimed at a more mature audience, it is better not to waste time.
To run ads on TikTok, you must first create a video. Its length should be from 5 to 60 seconds, and the size should be up to 500 MB. At the same time, consider the available formats such as mov, mp4, .mpeg, .avi, .gif. To create a video, you can use TikTok itself or other applications. Also, the video should contain a call to action from 12 to 80 characters in size..
Now let's look at the steps on how to connect and set up an advertising campaign in different ways.
Via TikTok ADS
When choosing an advertising platform TikTok Ads, take the following steps:
- Go to ads.tiktok.com/i18n/register . And get registered.
- Select the country, enter the name of the company and fill in other fields that the system offers.
- Wait for the verification code that comes to your email, and enter it in a special field.
- Go to the advertising account and click "Create".
- Select a campaign objective. This is necessary in order to properly set up ads on TikTok. For example, specify reach for media tasks, traffic to increase website traffic, video views to attract users, etc.
- Set a budget, taking into account that the minimum amount is from 5000 r.
- Create an ad. At this stage, you will need to specify a link where the system will send users. Here, enter a description, upload a profile avatar, select a category, and enter keywords. You can turn off comments at this stage.
- Specify the characteristics of the audience. It is important to set up gender, age, languages, interests, behavior (like, comment, etc.), behavior for the last number of days, etc.
- Upload a ready-made video or image. You can create and customize ads for TikTok from existing templates. Don't forget to include a call to action.
Yandex Direct
Alternatively, you can set up advertising through Yandex Direct. This method is suitable for owners of such accounts and involves creating an ad with text and graphics. At the same time, advertising will go throughout the YAN. After ordering, the system itself superimposes the elements, selects the appropriate format and placement. At the same time, the user can configure targeting by interests and place of residence. To run the platform, you need to configure the poison profile..
Blogger exchanges
If you don’t want to figure out how to create an advertising account on TikTok, you can register on one of the exchange platforms. Examples are tiktopers.ru, tiktok-birzha.ru.
To use the service, do the following:
- Get registered.
- Go to the bloggers' announcements. Here you can set up different filters by subject, price, type of advertising and other indicators.
- Submit a request and agree on further cooperation.
Optionally, you can buy additional services offered by exchanges.
What are the types
When choosing a campaign, you need to figure out what types of advertising are on TikTok. So, when creating an advertising account in TikTok Ads, you can use the following options:
- launching the video after entering the program;
- periodic display of a video with a length of 5-60 seconds when viewing a tape;
- videos within a certain challenge;
- branded filters;
- universal options.
In the case of an ad in Yandex Direct, it will not be possible to set up an advertising campaign in a special way. There is only one display option, and you can only change interests and demographics. As for the exchanges, they can post video greetings, a separate video with a mark, a duet / reaction to the video, and even amateur shooting.
Knowing how to set up advertising on TikTok, you can launch a campaign to promote a product / service or brand at any time. In the comments, tell us which method you have already used to promote, what difficulties arose, and which option gave the greatest results.