Around 8 million users on Instagram (a trend that is growing gradually), a great reach potential and a high commitment on the part of users are strong arguments for Instagram. To take advantage of them, companies must work in their area of influence , but how can they build followers? In this regard, the temptation to take the simplest and quickest route, but less sustainable, is quite great. Just like in the days when Facebook was established as a marketing channel, Instagram also makes room for questionable offers. We are talking about buying followers. This increases the number of followers and the reach in the short term, but, in the long term, it hardly contributes to the achievement of the business objectives.
Through the purchase of followers or similar practices, you rarely get really active followers who comment on the posts, what do they like? and who recommend the tickets to friends. Therefore, it is better to gain followers through natural ways . This generally takes more time and requires a greater investment of work, but is a more sustainable process . In our guide How to gain followers on Instagram? We have made a summary of the best tips to grow the number of followers and turn Instagram into an effective advertising platform without having to pay for likes.
The ten most popular Instagram accounts belong to celebrities and athletes. The first place is occupied by the American singer and actress Selena Gómez with 107 million fans. The first company on the list is the sportswear manufacturer Nike, with currently more than 68 million followers. In Spain there are some companies with an international scope such as Zara, with a very high number of followers (15.6 million followers), although it is also possible to speak of others that, with fewer followers , are also present, both on the international scene and national, as is the case of Desigual, with 612,000 followers and a strong business presence in Spain.