Question

How to advertise on TikTok: this is how advertising works on this social video network

Answer 1

What is TikTok?
Other apps on the TikTok ad network
Advertising on TikTok: what options does the network offer?
Broadcasting ads on TikTok: how it works
Campaign
Ad Group
Announcement (Ad)

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How to advertise on TikTok: this is how advertising works on this social video network

Advertising on social media is becoming increasingly important because it allows you to better reach certain target groups. More than 70% of internet users have activity on social networks and the trend is clearly on the rise..

Outside of Facebook and Instagram, TikTok has made its way as a major advertising platform to reach younger target audiences.

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Forecasts indicate that throughout the year 2021 more than three billion people around the world will enter at least once a month on a social network.

We tell you why this social network is characterized, what advertising options the platform offers and how you can advertise on TikTok.

Index

1. What is TikTok?
2. Other apps on the TikTok ad network
3. Advertising on TikTok: what options does the network offer?
   1. Campaign
   2. Ad Group
   3. Announcement (Ad)
4. Broadcasting ads on TikTok: how it works

What is TikTok?

TikTok was created in 2018 by Chinese internet company ByteDance as the successor to the old music video platform musical.ly . TikTok is one of the most popular apps in China. Of the 800 million active users that the network counts each month, 500 million are Chinese. But its success does not stay within Chinese borders, in Spain, for example, the app has already exceeded 14 million downloads..

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Its enormous reach has aroused the interest of companies in the app or the video social network, which is why the so-called TikTok marketing is increasingly important.

The TikTok application, available for Android or iOS smartphones , allows you to view videos of the most diverse content. The vast majority fall into the category? music or entertainment videos ? These video clips last between 3 and 60 seconds, are repeated automatically and, for the most part, are recorded by users with the app itself.

The video creation process includes selecting background music from a wide range of options before starting to record the video itself. You can then add different effects and texts. To record and share your own TikTok videos you need a free user account; If you only want to see the videos, you can do it without identifying yourself.

TikTok offers an in-app advertising platform.

Other apps on the TikTok ad network

ByteDance's ad network not only allows you to upload ad content to TikTok, but also to other apps from the manufacturer.

• TikTok . Platform for short creative videos recorded with a smartphone, mainly in portrait orientation. Users are primarily Gen Z or Millennials and live in big cities, making it perfect for placing trend brands.
• TopBuzz . An off-road exploration platform offering up-to-the-minute news, regional events, weather forecasts and entertainment content in a wide range of formats, for example articles or videos. It is very popular in the US and Brazil.
• BuzzVideo . Mobile video platform that uses an algorithm created by artificial intelligence to show users the most shared and viral animated GIFs and videos.
• News Republic . News platform that focuses on reliable and serious international content provided by renowned partners and media. Here is a clear target group: above average educational level and professionally active, over 25 years old and resident in Europe, the US and Taiwan.
• Helo . India's leading social media platform for everyday life, available in 14 regional languages ​​of India.
• Vigo Video . Short video platform in which users show their talent to a group of peers by recording and sharing shocking moments. 70% of voice content is in Indian languages, a confluence of different cultural communities and lifestyles.
• BaBe . Indonesia's leading news platform with content from over 1500 regional and international authors. Most content is reviewed by humans, not just artificial intelligence.

Advertising on TikTok: what options does the network offer?

Since the beginning of 2019, TikTok has shown advertising managed by agencies in some regions of the world, although, for the moment, only on a small scale. However, some time ago, the company announced the launch of a self-contracting platform for advertising in which you can register and contract ads on your own initiative.

It is in the same vein as Google Ads and Facebook Ads, but currently that platform is not yet on the network.

When creating a user account, a brief message appears after entering the data:? Successful delivery. We will get in touch with you as soon as possible.

The TikTok Ads platform offers powerful tools that allow you to launch campaigns, manage TikTok ad resources, monitor data, and optimize your advertising on TikTok. The structure of TikTok ads is based on three fundamental pillars: campaigns (Campaigns), ad groups (Ad Groups) and ads (Ads).

Campaign

Campaigns are the basis for various ads . When creating a campaign, you must first set the objective of the campaign and define a budget. The budget can be per day or unlimited. Examples of campaign objectives ( conversions ) would be, for example, to attract as many visitors as possible to your own website or to encourage potential customers to download your app.

Ad Group

Within a campaign, one or more TikTok ad groups are defined. Here you can set individual ad placements, target groups of particular importance in social media advertising, campaign budgets, schedules, optimization goals, and plans. Within any ad group, you can select one or more ads . You can compare the broadcast of different ads and optimize it according to their performance.

Announcement (Ad)

Ads are the content that is shown to the target group . It can be images or videos. TikTok Ads also offers video recording tools that you can use to create your promotional TikTok content easily without the need for any prior knowledge of video editing.

advice

IONOS e-Commerce platforms allow any owner of a website or blog to promote their website or sell products online.

Broadcasting ads on TikTok: how it works

The TikTok Ads dashboard always provides an overview of the number of visits and the remaining data of the ads. With this overview, you can see what happens in campaigns. Here you can view data on the most important criteria, including active campaigns, budget spending, easy-to-read diagrams, real-time ad performance, and more.

The TikTok Ads dashboard provides an overview of the trends, views, number of visits, or goals of an advertising campaign.

The ? Campaign? It includes all your campaigns, ad groups and ads and allows you to manage them. Click the button? Create? to go directly to ad creation.

On the? Campaign? from TikTok Ads you can create and manage your TikTok advertising.

The ? Library ? shows you your ad resources to advertise on TikTok. It's the perfect place to manage tracking tools, web pixels, motifs, user-defined target groups, and other third-party tools, as well as optimize ad management and reach new customers.

In the page ? Reporting ? you can create new TikTok ad reports. TikTok Ads will create the reports automatically according to your preferences. The columns can be adapted to any report and you can also use one of the preconfigured templates. Export only the data you want to use. You can also determine when reports are sent.

In? Reporting? You can check reports on the success of TikTok advertising campaigns at any time.

In the page ? Insights ? You can create handy charts that can give you an idea of ​​the effect your ads are having based on target group, region, or other filters.

The page? Insights? offers evaluations on TikTok advertising campaigns based on target groups or regions.

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