Mixed reality is used today in very diverse sectors, such as video games, online stores, industry or the military. In many cases, these are augmented reality applications that only allow some aspects of the interaction between the real and the virtual world. However, mixed reality will undoubtedly play a much more decisive role in the applications of the future.
Here are some examples of potential mixed reality applications and current examples with mixed reality features:
- Mobile games: the camera on tablets and smartphones allows you to record the real environment as the basis for a game. Objects and game elements integrated into the "real" world can be seen on the screen. The real environment mixes with the virtual world on the screen and the virtual elements react specifically to the events of reality.
- Online furniture stores: photograph a specific room with a smartphone camera. In capturing the real environment, a virtual piece of furniture is inserted, for example a three-dimensional sofa. This allows the customer to realistically imagine how that sofa will look in their room and makes the purchase decision easier. The interactivity of many of today's applications, however, leaves much to be desired.
- Opticians online: the camera takes a photograph of the client's face, who selects a specific model of glasses. Your image with the glasses is displayed on the screen and you can see how they would look on you. The real face of the customer is combined with the virtual glasses model.
Especially in the area of electronic commerce, mixed reality applications offer a great variety of possibilities that add a clear added value for the user : how much more? Real? and as the customer can offer a product, the greater the customer's confidence and the more likely that the purchase decision will be favorable. Mixed reality can help convey the customer's shopping experience via tablet, smartphone or computer. It can give us an experience very similar to the one we live in conventional stores that can even be overcome through a new procedure. You will find more information on the aspects to take into account when launching an online sales store in our article Creating an online store: basic principles .