With the rise of dotcom companies, marketing strategies have been developed that have not been seen before. Online marketing and Internet advertising can be divided into several subcategories that differ significantly in their strategy. A popular form of virtual and indirect advertising is, for example, inbound marketing . With this type of advertising, companies do not directly target their potential customers, but rather use different types of marketing content to get their attention. The content that a brand generates on its own or through third parties reaches a particularly large number of people when it is published on social networks. As a popular social network, TikTok offers marketing opportunities that can be interesting for businesses..
This is a summary of the different alternatives:
Influencer marketing : the term influencer marketing is often associated with the YouTube video portal or Instagram. Using this method, the company collaborates with an Internet celebrity who has a particularly high number of followers. Through an agreement, the influencer integrates the brand or the product in their content on networks. It is important that the brand is presented in a natural way and not too advertising . More and more influencers are using TikTok, which have a wide audience. In the example below, the famous beatboxer Spencer X indirectly advertises the Oreo cookie brand, turning the noise it makes unpacking the cookies and eating into a beatbox number .
Hashtag-Challenges : A very popular format in the TikTok application is the challenge videos. Today, it is one of the most innovative forms of marketing on TikTok. With them, the brand creates a specific hashtag (#) and challenges TikTok users to be creative and upload their own videos. To do this, the idea must be simple and easy for the public to carry out. With good challenges you can generate content created by users in a short time. The best example of a successful challenge on TikTok is that of Mercedes-Benz. In his #MBStarChallenge , he challenged users to reproduce the Mercedes-Benz star creatively.
Online ads: just like on Facebook, Instagram or Pinterest, you can also put ads on TikTok. More and more brands have their own account on the social network and share their content there. By creating an account you can post your own videos with a duration of up to 15 seconds. If you don't want to register, TikTok also allows you to create video ads that are directly integrated into the users' feed . Through the so-called brand take over and top view ads , users will see the ads when they open your app. To reach the target audience, the application also offers a series of guidelines.
