Despite living in the technological age, many companies continue to bet on the classic Christmas cards . There are many who continue to show great esteem for analog, because, in this way, the client receives something physical and tangible.
However, this postcard rarely resembles a letter or letter to use. As a general rule, corporate Christmas cards are individualized for each client. In addition, they have a creative touch that makes them stand out from all the others. This could be a group photo signed on the back, a handwritten letter in a scented envelope, or a small detail, such as a chocolate or cookie, to accompany the postcard.
Even so, greeting customers Christmas in digital format is increasingly common. A company can make use of technology to demonstrate to its clients that it acts in accordance with the times: it is committed to sustainability , saving on paper and on resources related to delivery routes, and underlines its digital affinity . Also, the Christmas greetings sent to clients in this format have no creative limits. You can send videos, Christmas carols or interactive Christmas cards, among many other options.
Choosing one way or another will depend on two factors: the profile of your company and that of the client. It is useless to create an attractive digital Christmas greeting if the customer hardly uses the Internet. But, at the same time, you cannot put aside originality. Your congratulations should be good enough so that it does not get lost among the rest of the Christmas letters and postcards.