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Restaurant websites: the keys to a gastronomic website

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What are the advantages of creating a restaurant website?
COVID-19: Restaurant websites see their value increase
Create and launch your restaurant website: how many options do you have?
What should not be missing on restaurant web pages?
Step by step to the website of your own restaurant
Content management system (CMS)
Website builders
Web design service
Agencies and freelance designers
What is the best solution for your restaurant's website?
Homepage
Menu
Local
Bookings
Order system
News
About us
How to get
Contact
Legal warning
Step 1: find the right domain
Step 2: decide on a consistent design
Step 3: feed the web with good content
Step 4: publicize the restaurant's website

image

Restaurant websites: the keys to a gastronomic website

A company, no matter what sector, cannot afford not to have an online presence. After all, the website is used to inform current customers and even makes it easy to find new ones. But each industry has its own challenges. That is why the website of a restaurant must be designed differently from other businesses. Let's see why..

Index
  1. What are the advantages of creating a restaurant website?
  2. COVID-19: Restaurant websites see their value increase
  3. Create and launch your restaurant website: how many options do you have?
    1. Content management system (CMS)
    2. Website builders
    3. Web design service
    4. Agencies and freelance designers
    5. What is the best solution for your restaurant's website?
  4. What should not be missing on restaurant web pages?
    1. Homepage
    2. Menu
    3. Local
    4. Bookings
    5. Order system
    6. News
    7. About us
    8. How to get
    9. Contact
    10. Legal warning
  5. Step by step to the website of your own restaurant
    1. Step 1: find the right domain
    2. Step 2: decide on a consistent design
    3. Step 3: feed the web with good content
    4. Step 4: publicize the restaurant's website
Covid-19: how to continue your activity

IONOS supports restaurant owners, retailers and SMEs to make the leap to digitization or find the solution that best suits their business. Expand your reach to maintain and strengthen your online business.

What are the advantages of creating a restaurant website?

Nowadays it is common, before visiting a restaurant, to find out before the menu on the Internet. What kind of food is offered? What price are the dishes? Does the environment correspond to what we are looking for? Restaurant web pages make it easy for potential customers to find the gastronomic offer they are looking for..

But it can also help you rank first. If someone is looking for a good place to dine or a coffee shop close to where you are, they will use an internet search engine. So, if you have created your website according to SEO criteria, it is very likely that new customers will meet you.

Obviously, the main business will remain local, but a good website can help and support your business. For example, systems that make it easy for customers to reserve a table are becoming increasingly popular. If you also offer home delivery, you can offer an interactive menu where customers can place their orders..

advice

Web pages have also become indispensable in other sectors:

  • Website for medical consultation
  • Website for renovation company
  • Website for a real estate
  • Website for a dentist
  • Website for a photo studio

COVID-19: Restaurant websites see their value increase

The restaurant industry has been severely affected by the pandemic. While in other sectors there is the possibility, although it is not applied in a generalized way, to move the office to the home, this option does not work for restaurants. However, they can use their website to remain accessible to their customers: if, for example, food delivery is offered, it should be featured prominently on the web. An interactive ordering system encourages customers to enjoy their food despite the closure.

As long as the health crisis lasts, even without an ordering system, restaurant websites can go a long way in keeping business afloat. A blog (perhaps in combination with social media) could be used to report on the current situation and keep in touch with regular customers.

IONOS wants to be your digital partner. On this special website we offer you information that can support you at this time.

Create and launch your restaurant website: how many options do you have?

There are several ways to launch a website: you can choose to use any of the web creation tools offered by the market or you can invest in a team of professionals. Although they are always helpful, today it is no longer necessary to have knowledge of HTML or CSS.

Content management system (CMS)

A content management system (CMS) is a program specially designed to facilitate the publication of content on a web page. First, with the CMS, you create a page with the support of templates and plugins . Creating a page with WordPress is very easy. In many cases, these systems are available for free. However, you have to plan a budget for the web space and possibly also for the paid extensions. It is worth comparing the different CMS beforehand to make the best decision.

Note

If you're interested in IONOS WordPress Hosting, creating your own website will be even easier: as the technical framework is already in place, you can fully concentrate on creative design.

Website builders

A website builder kit is an easy-to-use online software that allows you to create a website for your restaurant quickly and easily. For this they usually offer several modules that can be combined with each other in the interface and customized there. But the price of such simple operation is the limited scope for individualisation. Working with a modular system means meeting the limitations of the software .

advice

IONOS provides you with MyWebsite, website creation software . With just a few clicks, you can create your own professional website.

Web design service

Some hosting providers offer a design service in addition to basic technical equipment. A team of experts creates individual web pages in cooperation with the client based on design templates. You don't need any technical knowledge or design experience. The designers take care of all aspects of the site creation and while the client has a lot of influence in the process, they also have more time to focus on their business.

Note

IONOS can also actively support you in the design of your website. With the MyWebsite Design Service you have everything in a single source: hosting, domain and web design.

Agencies and freelance designers

Another way to create your restaurant website is to hire a web design agency or freelance designers. If you turn to these professionals, you are completely free in the design of the website. Everything that is technically possible, specialists can implement it for you. The designers will also ensure that your restaurant's presence on the web is of the ideal quality.

What is the best solution for your restaurant's website?

The decision you make is influenced by three aspects: individuality, knowledge, and budget. If you want a highly individualized website, but do not have the necessary experience, you will have to accept the corresponding costs of the specialists. If, on the other hand, a simple web page is enough for you, you can create it cheaply and easily using a web page builder.

  Advantage Drawbacks Difficulty Price level
Content management system Very versatile and adaptable Accommodation and domain must be reserved additionally High average Low
Website Builder No technical knowledge required Limited customization Easy / medium Low
Web design service Often available in combination with a hosting package Subsequent changes are only possible to a limited extent Easy Medium
Agencies and freelance designers Team made up of specialists Only recommended for large projects Easy High

What should not be missing on restaurant web pages?

The size of a restaurant's website depends primarily on the variety of objectives it pursues. If a one page web is, in principle, a good web design solution, it might not be suitable for gastronomy. Therefore, you should plan the following subpages:

  • Homepage
  • Menu
  • Local
  • Bookings
  • Order system
  • News
  • About us
  • How to get
  • Contact
  • Legal warning

Homepage

The first thing a potential customer sees is the home page. So you should already leave a good impression on it. One or two photos of a typical or local dish already give a good idea of ​​the restaurant. You can also inform about the opening hours on the home page.

Menu

The most important thing in a restaurant is, of course, its menu of dishes, therefore, a virtual menu should not be missing on the website of a restaurant. Many restaurant businesses integrate their menu through a PDF file, for example, since it is sometimes easier to adapt than a web page. However, this can be problematic if it is opened with a mobile device, so it is best to integrate it as content on the web page. If you have images of your dishes, take advantage of the potential of images to whet your appetite by adding them to the menu.

Local

Many customers will come to your business for the good food, but not only: the atmosphere is also an attractive factor of great value. Therefore, it is worth posting photos on the web that give an idea of ​​the space before you go. That page is even more important if you rent the restaurant for private parties. In this case, other additional information, such as the size or possible seating arrangement, can be very helpful.

Bookings

Table reservations offer more security to both the restaurateur and the customer, so it is about making it as easy as possible. If a simple reservation system is integrated into the web, other advantages are also gained: people who are already on your page can make their reservation without having to call by phone and the staff will be freed from organizing and telephone attention.

advice

You don't have to create that reservation system yourself. There are several providers whose systems can be quickly integrated into your own website.

Order system

If your restaurant also offers a home delivery or pick-up service, you should also consider an ordering system. Your customers save themselves on the phone and can take their time deciding what to order. There are also external providers for this purpose, whose systems can be integrated into the restaurant's web pages. In many cases, the software even takes care of the payment.

News

There is always news that you want to share with your customers, whether the season has started again for a certain dish or there is a new wine in the range. A blog, for example, is suitable for this type of news, but also to offer a "behind the scenes" look. This encourages loyalty. The interaction of blogs and social media profiles is also a productive solution.

About us

While the most important thing about a restaurant is the food it offers, those who work there form the soul of the establishment. So introduce yourself and your team in a separate section and give your business a personal touch. This is also a great place to put a photo of your team or your work behind the stove.

How to get

Many people go to the restaurant's website when looking for its address. So create a page for this too. There you can also give more directions, especially if the building is difficult to find. Information on public transport connections is also useful. If you embed a map with Google Maps, you will provide visual assistance for navigation.

Contact

It's important that customers can get in touch with you as easily as possible. On a separate page you can present all possible ways of contact. Enter a phone number and an email address. An interactive contact form makes communication even easier. Your visitors will only have to write their request in the text field and click send.

Legal warning

Almost all websites need a legal notice to comply with the legal requirements in which the liability information is provided. The name and address of the owner are required elements, as well as the contact details or the company's NIF. On the Internet you will find many templates and generators for a legally compatible legal notice.

Step by step to the website of your own restaurant

It doesn't matter which option you use to design your business website: building a good presence on the web always involves certain steps, from choosing the correct domain to making it known.

Step 1: find the right domain

The domain is the address of your company on the Internet. This will be the first thing your potential customers see of your page, hence its great importance. This address should be easy to memorize and unique. From a search engine optimization point of view, it is also worth including the name of the place where the restaurant is located in the URL. This can be done with a dash or by using a local top-level domain (TLD) such as .madrid .

advice

If you buy a domain with IONOS, you will also receive a free email address and an SSL Wildcard certificate. Check now if the domain you want is still available!

Check Domain
  • .it is
  • .com
  • .info
  • .Madrid
  • .restaurant

Step 2: decide on a consistent design

The aesthetics of the website must match that of the restaurant. If the restaurant has a rather minimalist interior, the online presence must also settle for a few elements. If, on the other hand, you have a rustic restaurant, you can also show it on your website. However, web design should not be confused with interior design, because different rules apply: user-centered design focuses on the experience of website users. They must find the information they are looking for in the easiest and most intuitive way possible. This type of web design also means that websites can be opened just as easily on a mobile device as on a desktop PC or laptop.

If you decide to do the web design yourself, you usually don't have to start from scratch. It doesn't matter if it's a website construction kit or a WordPress homepage, there are plenty of templates available. Some of the templates or themes are also specially designed for restaurant web pages.

image
With IONOS, you can choose from several templates to create your restaurant's website (source: https://www.ionos.es/web-page/templates).
advice

The variety of design proposals from IONOS are also suitable for restaurant websites. Be inspired by the design and content of the templates!

Step 3: feed the web with good content

Good design ensures that the most important element of the web, the content, is in the foreground. Texts and images are the core of any online presence , the reason why guests visit your website. So spend all the time you need on this task. You must create and maintain content that stands out for being:

  • Informational : Generally, visitors to your website are looking specifically for information. So don't hide the information in long texts: less is more.
  • Updated : if the opening hours or the drinks menu is modified, the information on the web can also be adjusted. Otherwise it can lead to unpleasant misunderstandings.
  • Neat : Make sure there are no mistakes in your texts and that the photos are neatly placed on the web page. Spelling errors are unprofessional and put your business in question.
  • Helpful: Also think of helpful features like an interactive map or reservation form. This can put guests in a positive frame of mind even before the actual visit.

Step 4: publicize the restaurant's website

Ideally, your website attracts new customers. To publicize your website, it must also be designed from the point of view of SEO optimization. Several factors influence how Google (and other search engines) find your website:

  • Keywords: include important keywords in your texts, such as those that refer to the type of cuisine (? Italian ?,? Home cooking ?,? Fine dining ?) And the location (? Madrid ?,? Historic center ?,? With terrace?).
  • Performance : the web must be loaded with agility and must be displayed correctly on the various mobile devices.
  • Local SEO: Google offers you the possibility to create a profile for your restaurant in the search engine. This way the service knows exactly where the restaurant is located and can inform search engines accordingly.
  • Social networks: create profiles on social networks and link from there to your website. In this way, you can attract more visitors and get in touch with your guests.
  • Website Reviews: You can also integrate star ratings on the web that your restaurant has received on other platforms. Google will also integrate these points or stars in the search results.
advice

With IONOS rankingCoach you can quickly find weak points in your SEO strategy.


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