The Instagram app is available for free to private and business users alike. Once the application is downloaded on a mobile device, it will only be necessary to enter an email address and password . Both creating and managing Instagram are relatively simple. The user only has to enter a username, a short biography and a profile photo, with which the profile of your company on Instagram is considered configured. We explain each one below:
1. User name : if you want to use Instagram Business, it will surely be very useful to use the same name that you chose for your other social networks and which, in general, is usually the name of the company or the brand. Afterwards, the username will appear just below your profile picture.
2. Brief biography : the second most important part is the description of maximum 150 characters about your company. There is no specific guideline for bio on Instagram. However, the limited space represents a challenge to the extent that you have to be as direct and precise as possible to briefly explain what your company does and what Instagram users can expect from your profile. The better known the brand, the easier it will be to write this part. Some companies on Instagram use their tagline as a bio, such as sportswear manufacturer Nike with its slogan? Just do it ?. It is common for, in this space, many companies use relevant hashtags used by their customers to find your company (at most the three most important ones). Another priority element for the biography is the link to your website, the only link to which, so far, this online platform links. Because Instagram does not offer the space to include the Legal Notice, some companies use this link to link directly to the Terms and Conditions section on their website. If you want to know more information about how to write the Legal Notice, visit our guide in this regard.
3. Profile picture : Most companies choose their own logo as their profile picture. If you opt for a different image, it should be, as far as possible, the same one you use for other platforms. Remember that brand recognition plays a key role. Since your chosen profile photo will automatically appear in the shape of a circle, you should make sure that it looks good in that format and that no relevant details or information are lost. Also, it should have a resolution high enough to be viewed on the Internet. In case you are not sure, it is best to choose the image with the highest resolution, even if on Instagram it is shown only with a diameter of 100 pixels.