Optimize the profile and content
Something fundamental to get followers on Instagram is to take care of the concept in terms of content, since the posts that are published represent the company or the brand and, therefore, they should first show their distinctive aspects. In this regard, it is worth spending enough time choosing the most appropriate motif or topic and, when in doubt, it is better to post less than to do so without a clear reason.
As Instagram is primarily a photography and video network, the role of the quality of photos, graphics and videos is obviously central. Contrary to what happens in the case of individual users, a company should always publish photos with the best possible resolution, from 2015 to 2048 x 2048 pixels, in such a way as to avoid resorting to the typical filters that the network makes available of the users.
An Instagram profile is like the business card of the brand or the company, so you have to choose a username and a profile photo that are appropriate , arouse the interest of the user and inform them of what they can find in it . It is important, in this sense, to resort to the topics and categories proposed by the social network, such as food, photography, animals, fashion, etc., since specialized profiles are the ones with the most followers. It should not be forgotten that the more harmonious the relationship between the concept and the image, the more trust arouses among network users. This trust is what will increase the number of followers who appreciate and share the publications on Instagram of the brand or company in question.