Now is the time to actively use the platform. A proper management of social networks is crucial for success, which means increasing the range of your pins and get more followers. Usually the first step is to connect with users who have a broad reach. On Pinterest there are also recognized influencers who have positioned themselves as opinion leaders on certain topics and who demonstrate a wide range of influence. Thus, the task will then be to identify them and, if possible, make them your followers. The easiest way is to follow them first, save your pins, and follow your boards. On Pinterest, the classic interaction of many social networks also usually works :? If you follow me, I will follow you ?.
This is how you draw attention to your content, so you can count on your pins and followers to grow. Another possibility to make your content visible to other users is to tag other users, linking them to your content through the @ symbol. The user receives a notification when he has been tagged in the caption of an image, in this way you will be showing him the way to your profile. Even if you save third-party pins, you can mention other users, which in turn generates chain attention from more than one person.
Today, these tips are perhaps the only way to increase the reach of your content on your own. The Spanish market is still awaiting the launch of the so-called promoted pins, which are intended to artificially increase the reach of each post. Until then, the biggest success factor is community management, the only strategy to build a community of followers on Pinterest for your business and to extend the reach of your pins. As of now, these pins are only available in the United States, Canada, and Great Britain.
