For a real estate page to have the expected response in the market, it is essential to start from a well-developed concept. If a visitor finds on the page all the information they need and the contact details, everything points to a happy ending. If, instead, you are missing certain content, this potential customer could be lost forever.
These are the sections that cannot be missing on the website of a serious real estate agency:
- Presentation (? About us? Or? About me?)
- Real estate offer
- Section for sellers
- Section for landlords
- Contact information
- Legal Notice and Privacy Statement
Being the first page that your visitors will see when they come to your page, it is evident that the home page contributes greatly to the success of your website. It fulfills the function of informing the user about the thematic orientation and the content that will be found in it and of prominently presenting the most relevant current news and events. In this section, images and texts serve to attract attention, therefore, they must have great graphic strength. The main menu, located here, constitutes the backbone of the site, indicating to users the completeness of the offer that represents you and making it easy to access each subpage with ease.
In the real estate business, personal sympathies, trust and dialogue play a fundamental role. By introducing yourself, you and your team, with text and images (if provided), you go one step further to earn the trust of that potential customer who is visiting you for the first time. The history and philosophy of your company, as well as the references, also find a favorable place in this section.
On the website of your real estate office, visitors should clearly show what your offer of benefits is, but, and in particular if your offer differs from what is normally found on the market, you should explain them in detail. If, as complementary services, you are in charge of preparing the homes for sale (what is known as home staging ), you offer a moving service or the completion of bureaucratic procedures or investment and financing advisors, this is also the right place to present it.
Real estate offer
The reason you design a web page and potential buyers visit you is that you have an offer of goods to present. And being your own page you have the advantage of being able to expose your objects based on your criteria. You have as much freedom when choosing what and how many images to include in each offer as when writing the descriptions.