Privacy is something that is very much in between today, especially on social networks, after the theft and marketing of private Facebook information has been uncovered. However, it should be noted that not all social networks are the same as Facebook such as Snapchat, which allows you to configure or customize the type of ads we receive and even the content in which we are interested.
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Snapchat, a major competitor to Instagram (owned by Facebook), offers suggested ads and posts as a business model just like virtually all social media does. However, there is a big difference since Snapchat allows you to personalize the data collection means to offer you ads, that is, you can limit the personal information that the social network can use to show ads ..
As we mentioned in TechnoWikis, the collection of data by social networks is essential to be able to show you ads based on your browsing habits and interactions with other members of the social network. This is the big problem; and it is that the user generally has no control over the data that the social network collects about our activity.
Well, Snapchat seems to have realized that this is a current and real demand by users and since last week it has incorporated a new configuration that will allow its users to limit the collection of data only to the activity carried out within the Snapchat social network . By default, Snapchat collects information outside the app, that is, it uses information from public listings and your activity outside the app to show you apps; This is what are known as public-based and activity-based ads..
Having said this, we show you step by step how to limit the personal data that Snapchat can use to show you ads within the official app for Android and iOS :
How to prevent Snapchat from using your data to show you ads within the app for Android and iOS.
The first of all will be to update our Snapchat application since these new functions are only available in the latest version of the social network. The preference Snapchat ad is available for both Android and iPhone device. Once the app is updated, you will have to access it for the line, then click on the profile icon located in the upper left corner of the camera screen.
This will give you access to a new screen where you will have to click on the gear icon located in the upper right corner of the screen which will give you access to the Settings of your Snapchat account and app. In this list of Settings you will have to look for the Additional Services section under which is the option: Manage.
After selecting this option, the following screen will show some more specific configurations in which you will have to select the option that says: Ad Preferences . On this new screen you will find the two options mentioned:
- Public based: These are ads based on public listings that we receive from advertisers and other partners. For example, if you subscribe to your favorite artist's mailing list, you could ask us to show you an ad for their new album..
- Activity-based: These are ads based on your activity outside our services. For example, if you search for a movie on their website that shares information with us, you may see movie ticket ads on Snapchat.
From TechnoWikis we recommend the deactivation of both options to avoid using your personal data such as your browsing habits or subscriptions to third-party services to offer you ads within the Snapchat social network. To deactivate them you just have to turn off the switches next to each of the options and confirm said deactivation.
If you have any doubts, this new configuration of Snapchat Ads Preferences is a giant step to increase the privacy and control of personal information by users. We believe that in the future this type of configuration will end up prevailing on other social networks such as Facebook or Instagram. Privacy must improve and users must be able to decide and know what information is shared and used to display ads.
