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How to make purchases on Instagram from a publication. (Android and iOS)

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Without a doubt, Instagram is determined to revolutionize the world of shopping and is that it has just launched a new function that allows you to make purchases from the official app for iOS and Android. In this way, Instagram differentiates itself substantially from its competitors by adding online store functions to its already known social network function. With this function, the platform will promote the creation of payment accounts for companies (stores) that want to offer their products and that these can be purchased directly by users without having to leave the app.

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This new Instagram Buy feature will allow online stores to sell their products directly from the app. Until now (paid) company accounts may offer the purchase of a product per publication. This was easy to identify by users of the platform since they included a blue strip just below the photo or video. Now with this new function this has changed and the profile or online store can include several items to buy in the same publication..

This will really be very useful for clothing stores since they will be able to publish a photo of a model with clothes, shoes and accessories, and users will be able to know how much each item in the photo costs, but they can also buy them directly. For this, when we find this type of publication, we will see a kind of circle on each of the items that are for sale.

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When the user clicks on said circle, the price of said item will be displayed. By clicking on the price of the item you will be directed to a new screen in which more details about the desired item are shown and not the global set of the original post. If after reading the description we decide to buy you just have to click on the blue ribbon under the photo which will cause the opening of the online store in a new tab within the Instagram app..

From this tab you can complete the purchase by adding the item to your cart and executing the purchase using the payment methods offered by the online store.

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Although Instagram has been widely criticized for considering that this is a platform with little capacity to innovate, since until now it had practically limited itself to copying functions and tools from the competition such as Snapchat; the truth is that with the introduction of this new option to Buy , it has been ahead of all its competitors..

In addition this option supposes a considerable turn or rather a kind of versification of your business. Now it ceases to be a mere social network and is strongly committed to becoming a kind of aggregator of online stores. It also has all the ballots to succeed, since it has millions of users, many of them interested in fashion and other items that from now on can be purchased directly from the application.

It should be noted that this tool is still being implemented little by little, so not all Instagram stores offer it at the moment. However, throughout this week, many will begin to sell their products using this method.

Given what has been seen, Instagram managed to overthrow Snapchat in terms of social use and it seems that it is now aiming higher, since with this tool it is also considering being a rival to other online shopping platforms such as Zalando. Will Instagram be able to compete from you to you or even unseat the giant Zalando?


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